There are a thousand reasons why people give to causes that matter to them. Some donors choose to explain their intent in a written document. Even more valuable is a video profiling the history of that donor and why they give. It is meaningful to the donor, the organization and to the future. For example, if a donor endowed a fund for typing scholarships in the 1920’s (because they wished to help women have careers) and typing ceased to be a career in the 1990’s, the fund would be unable to grant scholarships. The money would sit idle and not provide the help intended. If, however, it was recorded that the donor intended to help women have careers, the fund could be redirected for that purpose as time marches on.